Entering a new business market is increasingly complex, due to growing fluctuations in market fundamentals, geopolitical uncertainties, a growth in the number of competitors and more. Opportunities can be very focused, requiring a deep understanding of purchasing behavior of specific segments, macro factors and geopolitical considerations. Yet you may not have a local team or the language capacity to form a comprehensive picture. So how do you get a 360-view of the market?
In this webinar, FiscalNote’s advisory specialists will share a three-step process to develop a comprehensive go-to-market strategy, and win in your new market.
Discover:
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Martina Bozadzhieva is Chief Research Officer at FrontierView, a company that uniquely combines market intelligence and analyst advisory services to power market monitoring, strategic planning, and international growth. The leader of FrontierView’s global research team, Martina regularly advises on the intersection of macroeconomic, geopolitical, and business trends to inform short- and long-term strategies. Martina holds an MA in Eurasian, Russian, and East European Studies from Georgetown University and a BSc in International Politics from Georgetown’s School of Foreign Service.
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Martina is Chief Research Officer at FrontierView, a company that uniquely combines market intelligence and analyst advisory services to power market monitoring, strategic planning, and international growth. The leader of FrontierView’s global research team, Martina regularly advises on the intersection of macroeconomic, geopolitical, and business trends to inform short- and long-term strategies. Martina holds an MA in Eurasian, Russian, and East European Studies from Georgetown University and a BSc in International Politics from Georgetown’s School of Foreign Service.
Josh is Head of Product for FiscalNote Global Intelligence, an unparalleled collection of solutions designed to help customers mitigate global risks and make informed decisions with comprehensive geopolitical, security, and market intelligence. Josh brought to market FiscalNote Risk Connector, a powerful solution for automatically illuminating supply chains and detecting vulnerabilities, as well as Predata, a platform that detects risk by analyzing internet behavior beyond the realm of traditional social monitoring.
Cvete is Head of Advisory at Dragonfly, where she oversees bespoke intelligence and forward-looking geopolitical risk assessments to help businesses and governments stay ahead of global security threats and political risks and operate securely in complex environments around the world. Cvete has over 10 years of experience in political risk analysis and consulting and has published extensively in academic and industry publications. Cvete holds a PhD in Politics from Oxford University and an MA in Politics, Security, and Integration from University College London.
Thomas is a Senior Professional Services Manager at FiscalNote, where he advises on regulatory changes and the intersection of regulatory, legislative, and political trends. Tom holds an MA in European Studies from Maastricht University and a BA in Geography from the University of Oxford.
