Consumer spending in MENA is on the rise through 2025, but capturing the opportunity and navigating the complex operating environment will require some creative and agile planning.

Inflation, trade wars, political risks and employment developments are all going to play a role in shaping consumer spending habits in MENA. What should be top of mind for B2C executives in MENA for 2025?

In this webinar FrontierView looks to answer that question and discuss the 5 key trends in the region’s consumer space:

• How will boycotting evolve in 2025?
• How can MNCs shake off the sticky price sensitivity in UAE and Saudi Arabia?
• Will the market grow more competitive with rising Chinese product influx, private label penetration and support to domestic brands?
• How to resize the Egypt opportunity?
• How accessible is the growing Iraqi opportunity?

• Abdalla Saleh - Senior Analyst, MENA 
  
• Yasmina Zamel - Analyst, MENA

• Mansour El-Zahab - Managing Director, Head of EMEA